Portrait of Jean-Charles Antoine-Noirel in a dark suit and navy tie

In-depth interview

Jean-Charles Antoine-Noirel PhD

“Geopolitics Has Become a Corporate Steering Tool”

Geopolitical analyst specialising in corporate geopoliticsDirector of Astra-G

Read the interview

Ukraine, China, artificial intelligence, European sovereignty and strategic dependencies: why companies must now treat geopolitics as a decision-making lever.

Introduction

There was a time when geopolitics largely remained within the hushed corridors of foreign ministries, the lecture halls of military academies and the pages of specialist journals. Business leaders could rely on finance departments to manage currency risk and legal teams to ensure compliance with international regulations. Geopolitics was background noise — an external variable to be endured rather than mastered.

That era is over.

The shift in awareness did not happen overnight. It emerged progressively through a succession of shocks: the 2008 financial crisis, which had already exposed the interdependence of economies; Sino-American trade tensions; the Covid-19 pandemic, which laid bare the vulnerability of global supply chains; and then Russia’s invasion of Ukraine in 2022.

Each crisis reinforced the same conclusion: in a multipolar and increasingly confrontational world, geopolitics is no longer a peripheral issue. It now sits at the heart of corporate strategy.

Globalised value chains, once assumed to be almost indestructible, have revealed a striking fragility. A blocked strait, economic sanctions or a diplomatic crisis can now halt an industrial company’s production, drive an energy company’s costs sharply higher or derail the growth strategy of a listed group. Geopolitics has entered the boardroom.

It is no longer the preserve of states alone. It has become a central concern for chief executives, chief financial officers, strategy leaders and institutional investors.

Yet integrating geopolitical considerations into corporate strategy remains a major challenge. Identifying weak signals, selecting the right indicators and assessing exposure to a particular geography or strategic supplier are now among the capabilities that distinguish resilient companies from those navigating without visibility.

Jean-Charles Antoine-Noirel works precisely at this intersection between geopolitics and corporate strategy. A PhD in geopolitics, a former gendarmerie officer specialising in intelligence and director of Astra-G, he has spent more than fifteen years advising companies and investors on geopolitical risk.

A specialist in corporate geopolitics and the author of a book on the emerging role of the Chief Geopolitical Officer, he has developed a pragmatic approach designed to turn geopolitical uncertainty into a strategic advantage for economic decision-makers.

As Europe searches for its position amid Sino-American rivalry, semiconductors become one of the major strategic issues of the twenty-first century and artificial intelligence reshapes the balance of power, his expertise offers a distinctive perspective on the challenges confronting French and European companies.

To understand how companies can adapt to this new geopolitical reality, JLP Décryptage spoke with Jean-Charles Antoine-Noirel.

I

A decade of upheaval

JLP Décryptage

You lead Astra-G in a world where the rules of global trade are constantly shifting. When you look at today’s operating environment, the markets you analyse and the risks you are expected to anticipate, what has fundamentally changed compared with ten years ago? Conversely, what has not changed, but is still underestimated or ignored by many decision-makers?

Jean-Charles Antoine-Noirel

Ten years ago, following a programme at HEC Paris, I created the first geopolitical consulting firm dedicated to companies and investment funds. At the time, very few French business leaders took geopolitical risk into consideration. For many of them, it belonged to the realm of states and was essentially confused with security risk.

Corporate leaders were only just beginning to absorb the need for cybersecurity, and many were still in denial. Incorporating geopolitical risk into their thinking was therefore too abrupt a shift for a mindset inherited from the Cold War.

The Covid period then showed how sharply relations between states could harden, even over access to masks. Above all, the war in Ukraine since 2022 demonstrated how a conflict far from our own territory could have tangible consequences for our everyday lives.

It was through those everyday consequences that business leaders began to open their eyes, particularly during shortages of mustard or raw materials, even when there was no direct link with Ukrainian territory. From that period onward, executives became more interested in geopolitics because their own operating reality was being affected.

With the current conflict in the Persian Gulf, awareness of the impact of geopolitical shocks — even distant ones — on daily life and corporate value chains has strengthened further. This awareness now affects major groups as much as SMEs, very small businesses and independent tradespeople.

What has not changed over the past decade, however, is the reflex of asking the state to design geopolitical support for companies, while the French Directorate-General for Enterprise still largely operates through a country-based analytical framework. Geopolitics is not only about countries; it is about territories, whether material or immaterial, corresponding to states or to micro-territories.

In 2026, most French executives know that geopolitics affects their companies, but many still prefer to absorb the shocks while waiting for a return to normal rather than anticipate them themselves. Yet that return to normal will not come, because the global paradigm has changed and politico-military power has re-emerged as an instrument of positioning and negotiation.

Anglo-Saxon executives and Asian business leaders have understood this perfectly. French leaders are still one step behind on this issue…

II

The theory of geopolitical nodes

JLP Décryptage

The war in Ukraine, tensions in the Taiwan Strait and the growing weight of the “Global South” in multilateral institutions point to a world in which economic power relations are constantly being reshaped. Yet traditional indicators — GDP, foreign-exchange reserves or market share — seem increasingly insufficient to explain these shifts.

Which indicators, weak signals or geoeconomic dynamics do you now consider the most revealing of the real balance of power?

Jean-Charles Antoine-Noirel

The current world has little regard for the balance-of-power logic as observers understood it a quarter of a century ago. Only European Union countries still seem to pursue that kind of balance, in the manner of an old-fashioned “gentleman’s agreement”.

Until relatively recently, the only indicators typically taken into account in a business plan or executive committee were the projected financial return, the risk associated with the political system and the security of expatriates or employees sent into the field. At a more macro level, country analysis focused primarily on economic indicators and the risk of capital loss.

In 2026, the traditional key performance indicators — KPIs — are no longer sufficient to understand how a market is evolving or to steer corporate governance effectively, because they no longer capture what is actually happening on the ground. The world has changed and continues to change faster every year. Rivalries from the past are resurfacing and layering themselves on top of those that have emerged over the last twenty years.

The result is a hyper-fragmented world shaped by power struggles at both macro and micro levels. Social media also means that every crisis can quickly reverberate across other territories, even far from its original epicentre.

It is therefore becoming urgent to incorporate geopolitical KPIs in order to analyse the emerging world in greater depth and anticipate crises and tipping points more effectively.

For several years, I have been working on a theory designed to provide a better understanding of the way the world now functions as a whole and of the choices made by the most powerful states. I call it the “theory of geopolitical nodes”. It argues that power is no longer determined only by control of territory, but by control of the points where power relations, critical flows, dependencies and opportunities for disruption converge.

Straits, submarine cables, semiconductor plants, technology standards, cloud infrastructure and quantum capabilities are becoming arenas of power rivalry because disrupting them can generate systemic effects across the economy, security and sovereignty. These are geopolitical nodes.

For any company, regardless of size, it is now essential to define geopolitical KPIs both for performance management and for individual project monitoring. For example:

1.Dependency rate on a critical node. This measures the share of a strategic flow that passes through a single point of concentration. Examples include the percentage of a company’s supplies transiting through Taiwan or the Strait of Hormuz, dependence on a Chinese supplier, or reliance on a single hyperscale cloud provider. The higher the rate, the greater the company’s exposure to disruption and therefore to additional cost.

2.Node bypassability index. This assesses the ability to replace or bypass the node rapidly in a crisis. It can be measured through the number of available alternatives, switching time, additional logistics cost or loss of performance. A node becomes geopolitically dangerous when it concentrates an essential flow and the available alternatives are weak or non-existent.

3.Tension level around the node. This tracks the intensity of political, military, regulatory or economic rivalry surrounding the node: rising sanctions, more frequent naval exercises, tougher customs rules, growing cyber threats, export restrictions or regulatory changes.

These KPIs make it possible to anticipate the point at which a geopolitical node becomes a strategic breaking point and the executive must decide whether to activate the predefined Plan B.

III

Competition or economic aggression

JLP Décryptage

Your work places you in environments where not all actors operate according to the same rules: opaque subsidies, appropriation of know-how, regulatory pressure or influence strategies.

In practical terms, where do you draw the line between tough but legitimate competition and genuine economic aggression? And have you encountered situations in which that distinction directly influenced your international development strategy?

Jean-Charles Antoine-Noirel

Until relatively recently, alongside my work as a geopolitical analyst and intelligence officer, I served as a regional head of economic security within a major institution, a role that involved implementing economic-intelligence strategies.

In that field, as in my experience as a business leader, I can say that practices ranging from questionable to openly offensive are an integral part of the business world. Influence is in fact the third pillar of economic intelligence, and it spreads through economic and political spheres in many different ways — not necessarily in an opaque or concealed form.

The boundary between intense competition and economic aggression is paper-thin, because it depends heavily on individual perception. One business leader may consider an economic war between two organisations perfectly normal and logical, while the competitor on the other side may experience it as a genuine, illegitimate or even illegal attack.

It also depends on the legislation in the territory where the practice takes place. The same offensive behaviour may be legal in one country and unlawful in another.

But the twenty-first century will see an increase in these forms of economic aggression because power relations are increasingly being instrumentalised and long-standing sources of friction are returning. We therefore need to abandon all forms of naivety and prepare for a business environment in which aggression will continue to increase.

At the firm I currently lead, and in those I previously led, we support clients facing attacks of this kind — some more legitimate than others, and most of them prepared in advance. The best response is to understand the balance of power and possible options before the attack occurs, using the PGV matrix — probability, gravity and vulnerability — which gives the business leader a head start.

The only two effective tools for countering such offensives are, first, threat-anticipation mechanisms built around an overall strategy and action plans, and second, prepared, validated and tested decision-triggering procedures.

IV

Sovereignty or strategic autonomy

JLP Décryptage

Europe long viewed industrial sovereignty through a limited number of strategic sectors such as energy, steel and defence. Today, critical dependencies also concern semiconductors, data, strategic software and certain essential raw materials.

Should we still speak of a single form of sovereignty, or are we now dealing with several sectoral sovereignties that Europe still struggles to coordinate effectively?

Jean-Charles Antoine-Noirel

This is a particularly important question because it sits at the heart of the practical challenges facing companies and their value chains. It will shape the future of European industry.

In French — and European — society, the word “sovereignty” is still closely associated with independence: industrial independence, independence in our defence system and independence in our strategic choices. I am among those who believe that sovereignty defined in this way has become something of a chimera.

For me, sovereignty is increasingly converging with strategic autonomy: the ability to limit the impact of dependencies on our strategic choices across every field — defence, security, healthcare, industry, renewable energy, IT and more.

It is a mistake to view sovereignty only through the prism of energy or defence. Every economic sector is shaped by dependencies, which are themselves geopolitical nodes that create leverage for influence and therefore limit the level of genuine independence.

I believe the very definition of “sovereignty” must now evolve and become more focused on strategic autonomy. To remain sovereign, we need to position our own levers of influence on geopolitical, economic and social points of friction and thereby create our own system of mutually beneficial “vassalisation”, in the commercial sense of the term.

That vision may sound cynical, but it has the advantage of reflecting realities on the ground outside Europe.

Sectoral sovereignties are therefore, in my view, simply additional chimeras. The real priority is to design long-term strategies that protect our industries and our ability to consume, with action plans that give us our own dependency mechanisms around the geopolitical nodes we control.

At European level, however, that would first require all member states to agree on a shared long-term strategy — at a time when major external powers are moving quickly to conclude bilateral agreements that may obstruct such a common approach.

V

Mapping vulnerabilities

JLP Décryptage

A French company operating internationally must now deal with risks that go far beyond the traditional economic framework: extraterritorial sanctions, trade restrictions, cybersecurity, disruption of data flows and reputational risk.

How does Astra-G structure the identification and management of those risks? And what role should senior management play in this strategic process?

Jean-Charles Antoine-Noirel

When we face situations of this kind, our first step is to build a map of geopolitical vulnerabilities. These do not necessarily correspond to the company’s international locations or markets. They are leverage points and geopolitical nodes through which a crisis or geopolitical shift can affect the company.

These vulnerabilities are also linked to the alliances formed by influential actors in the territories where those companies are established or active.

To measure them, we use the THAER method, which segments data collection and analysis through a demanding and particularly detailed matrix.

We begin with an in-depth analysis of the relevant Territory or Territories in order to identify the factors likely to affect the company’s activity, positively or negatively. This stage takes considerable time because it forms the foundation of our analysis.

We then examine the History of tensions inherited from the past. These are historical fractures that remain present in the minds of the populations concerned and can quickly be instrumentalised by political, religious or spiritual opinion leaders against a market or against the client company.

The analysis is then complemented by a study of influential Actors within the territory, including their capacity to mobilise for or against a project, for or against the client company, and for or against an existing market.

The Stakes and interests specific to each group of actors then provide critical insight into their official and unofficial intentions, whether the actors are public or private, religious or secular, and across multiple levels. This also includes the interests of the company for which we are conducting the analysis and risk detection, because a powerful actor on the other side of the world may deploy substantial resources to defend its interests.

Taking these stakes into account requires us to work on a “multi-scalar” basis — across several levels — rather than limiting ourselves to purely local analysis.

Finally, to identify as accurately as possible the internal and external sources of friction associated with the territory or issue being examined, we analyse the Representations attached to them. Representations are collective imaginaries, narratives transmitted from generation to generation and the ideas — true or false — that populations hold about themselves, their territories, their past and their future.

French luxury goods or gastronomy, for example, carry collective imaginaries and representations that differ from one continent to another.

Once this first stage is complete, we identify potential threats and calibrate them using a specific calculation method to determine their probability, severity and the company’s level of vulnerability. The final ranking produces an average risk score that we call the criticality index.

That index helps determine the level of budget that should be allocated according to the threats identified at the top of the risk pyramid.

At the end of this process, we formulate “research axes” designed to gather more precise information on the most critical threats. We establish KPIs to monitor those threats and determine whether they represent genuine risks, and over what timeframe. Finally, we define alert thresholds and tipping thresholds to enable effective, operational geopolitical steering and protect the company as much as possible.

Senior management has a central role throughout this process. First, it initiates the integration of geopolitical risk by commissioning such analyses. It then helps embed this culture within the company and appoints a properly trained point of reference at executive-committee level to provide a monthly overview of the geopolitical risks facing the organisation.

The most advanced companies ultimately choose to integrate Chief Geopolitical Officers into their organisational structures — sometimes part-time or shared across several companies — in order to achieve a sufficient level of knowledge and responsiveness in the face of current and emerging geopolitical crises.

VI

Artificial intelligence and human judgement

JLP Décryptage

Artificial intelligence is profoundly transforming strategic-analysis capabilities: detecting weak signals, anticipating regulatory developments, competitive analysis and intelligence monitoring. But it also creates new vulnerabilities, whether through algorithmic bias, data quality or technological dependencies.

In your view, is AI now a genuine accelerator of strategic judgement, or could it instead reinforce certain illusions of control? And what role must remain reserved for human judgement?

Jean-Charles Antoine-Noirel

For the detection and monitoring of KPIs, alert thresholds and tipping thresholds we discussed earlier, AI is an extraordinary tool, particularly in activation processes that must operate day and night. If the calculations are programmed properly, the time savings can be tremendous.

In that sense, AI appears to me as an enhanced tool for strategic judgement, but it will not replace the human brain in geopolitics because representations and interests are so profoundly human.

At the same time, excessive trust in AI and a lack of method can create bias with dramatic consequences. Tomorrow, anyone will be able to ask an AI system to produce a geopolitical analysis and feel certain that the result is high quality.

Because the profession of corporate geopolitical analyst is not yet standardised — something we are working on — many observers from highly respectable professional backgrounds nevertheless claim geopolitical expertise while already struggling to define the discipline itself and working without any particular methodology.

Many do everything possible to appear on television panels without presenting a clear analytical method or framework, and instead advance ideas based on their professional experience and personal perceptions. That is no longer enough.

Human judgement must retain responsibility for coordinating ideas, stakes and representations so that excessive biases do not produce flawed analysis. I often say that poor medical practice can kill people, whereas poor geopolitical practice can kill millions.

VII

How the world sees Europe

JLP Décryptage

Europe has considerable strengths: a major single market, recognised regulatory power and centres of technological excellence in several strategic sectors. Yet it often struggles to convert those assets into genuine geoeconomic influence.

In your discussions with American, Asian or Gulf partners, how is Europe perceived today? As a power that must be taken into account, or primarily as a market to be conquered?

Jean-Charles Antoine-Noirel

In the United States, people in many states regard France and Europe as respectable roots, but as fundamentally outdated. They see themselves as an improved version of what their European ancestors once were. In the Middle East and in Asia — particularly Southeast Asia, which I know somewhat better — Europe is viewed as a simple market populated by people who “have money”, rather than as a region of pioneers.

We are seen as the territory of the past, of origins, of a former power that began to destroy itself at the start of the twentieth century and has continued ever since. On the other hand, we are also perceived as those who lecture others through regulation — notably the famous GDPR — which does generate a degree of respect for our ideas.

The pioneers, however, are now Asian. They are the real producers of wealth and technological innovation. In Kuala Lumpur, for example, you can find entire supermarkets dedicated to a single product category such as mobile phones, whereas in Europe the equivalent might be only a small shop. Those stores offer every imaginable derivative product connected to the mobile phone, including products that may never even be exported to Europe.

It should also be recognised that since 2009, when President Obama identified the Asia-Pacific as the new geopolitical pivot of the world, many territories have gradually turned away from the European voice and focused instead on Chinese influence and American power.

Europe is not a power in its own right because it is crossed by numerous internal rivalries rooted in the national interests of its member states. But it remains a geographic and economic space of major importance. Its weight comes from the size of the markets represented by Europe’s different territorial and demographic spaces, which can influence American, Chinese or Indian trade policies.

VIII

The horizon to 2035

JLP Décryptage

Looking ahead to 2035, which geoeconomic scenario appears most likely to you?

Are we moving toward a lasting world structured around confrontation between the United States and China, a more unstable multipolar order, or technological and economic blocs with shifting alliances?

In that context, what posture would you recommend to European business leaders seeking to preserve both competitiveness and strategic autonomy?

Jean-Charles Antoine-Noirel

Based on the elements currently available, it is fairly easy to imagine the major powers becoming increasingly polarised around dependencies of every kind. Geopolitical nodes will become the very heart of global geopolitics — the support structures through which geopolitical power relations are exercised. Companies of every size will sit at the centre of those power relations, directly or indirectly.

The most likely scenario is that nation states remain the primary actors in geopolitics, combined with a bipolarisation of power around China and the United States. In my view, Russia, India and even the European Union will be more arenas in which consequences unfold than the principal decision-makers. The objective is to remain, or become, the world’s leading power, and in that contest the AI-quantum combination will be decisive.

I also believe that the concepts of deterrence and military power will lose some of their impact, in light of lessons drawn from the wars in Ukraine and the Persian Gulf, in favour of quieter strategies based on dependency and control of critical nodes. The military dimension will increasingly revolve around the AI-quantum-drone triad, while battlefields will become more diffuse.

Around this new bipolarity, unlike during the Cold War when each camp remained anchored in its own convictions, states will choose China or the United States on a more issue-by-issue basis. A multitude of temporary alliances will emerge and geopolitical reconfigurations will accelerate.

Taiwan will remain under constant pressure from Beijing, and the effectiveness of US measures designed to constrain Beijing will depend on Washington’s own ability to address its dependencies and on the effectiveness of political and economic mechanisms in the Indo-Pacific — including former TPP frameworks, IPEF and others.

Territories rich in rare-earth resources will be at the centre of global attention and concern: Greenland, eastern Ukraine, the Democratic Republic of the Congo and others. This new geography of raw materials and critical minerals — lithium, cobalt, graphite and more — will be accompanied by a geography of dependency on industrial inputs such as sulphuric acid, water and hydrogen.

Ultimately, I believe the world of 2035 will foreshadow the second half of the twenty-first century, in which power relations layer themselves on top of one another, progressively eroding the notion of legitimate authority and allowing the idea of global power to emerge more strongly. Initiatives such as Donald Trump’s Board of Peace, intended to operate alongside the United Nations, will multiply, including at regional level, creating overlapping geopolitical interests for the states involved.

My first recommendation to European business leaders would be to stop believing that the end of a crisis means returning to the situation that existed before it. The famous “return to normal”, with petrol at €1.30 per litre, is a chimera. Territories will move from crisis to crisis in a form of “permacrisis” — an almost permanent state of crisis, regardless of its effects.

My second recommendation would be to integrate people into corporate structures whose role is to read and analyse these crises — their causes, their development and their consequences — so that companies do not fall behind on the global stage. German automotive groups and Anglo-Saxon groups in the United States, the United Kingdom and Australia already have a head start in positioning corporate geopolitics this way.

Finally, I would advise leaders to move away from permanent short-termism, which prevents long-term thinking and destroys strategy. Executives will increasingly need to rely on five- or ten-year strategies, looking further ahead in order to secure their companies in a robust and sustainable way.

The author

About Jean-Charles Antoine-Noirel

Geopolitical analyst specialising in corporate geopolitics · Director of Astra-G

The book

Le Chief Geopolitical Officer

La géopolitique au service de la décision

In this book, Jean-Charles Antoine-Noirel explores the emergence of a new strategic function within companies: the Chief Geopolitical Officer. A reflection on integrating geopolitical risk into economic decision-making in an age of critical dependencies, power rivalries and permanent crises.

Cover of the book Le Chief Geopolitical Officer by Jean-Charles Antoine-Noirel, Éditions KDP
Éditions KDP